changdi

028-88431370

长迪传感器
当前位置:
Homepage
>
>
>
Innovation boosts the strategy of "Da Beiqi" Shenbao creates a new situation of independence

Innovation boosts the strategy of "Da Beiqi" Shenbao creates a new situation of independence

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2014-05-07
  • Views:0

(Summary description)In 2013, BAIC Group achieved 2.164 million vehicle sales, an increase of 18.8% year-on-year. The beautiful data not only allowed BAIC to advance into the top 500 of the world, but also allowed it to complete the transition from "four small" to "big four"-among China The top four seats of the Automobile Group.

Innovation boosts the strategy of "Da Beiqi" Shenbao creates a new situation of independence

(Summary description)In 2013, BAIC Group achieved 2.164 million vehicle sales, an increase of 18.8% year-on-year. The beautiful data not only allowed BAIC to advance into the top 500 of the world, but also allowed it to complete the transition from "four small" to "big four"-among China The top four seats of the Automobile Group.

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2014-05-07
  • Views:0
Information

 In 2013, BAIC Group achieved 2.164 million vehicle sales, an increase of 18.8% year-on-year. The beautiful data not only allowed BAIC to advance into the top 500 of the world, but also allowed it to complete the transition from "four small" to "big four"-among China The top four seats of the Automobile Group. What is even more interesting is that in the short period of its first year, the sales of the Shenbao D70, a mid-to-high-end performance sedan built by BAIC's core technology in Sweden, exceeded 10,000 units, breaking the ceiling of the 150,000 price of its own brand and creating China. A new era of autonomous high-end auto industry.

 
Technical hematopoietic, creating the "Shenbao model"
 
Reviewing the development history of Chinese auto brands, from the imitation of the "1.0 era" to the "2.0 era" relying on the introduction of foreign technology, and then to the "3.0 era" using luxury brand technology to build mid-to-high-end vehicle platforms, one from "technical anemia" The "road map" of car construction from "technical blood transfusion" to "technical blood generation" is clearly visible. However, BAIC, which started late in terms of independent brands, has created a "Shenbao model" called the 3.0 technology hematopoietic era model by acquiring SAAB's core intellectual property Know-How (technical know-how), digesting, absorbing and re-innovating, leading Chinese cars. Realizing technological breakthroughs in the industry has become a move in line with the development trend of the automotive industry in the new era.
Innovation boosts the strategy of "Da Beiqi" Shenbao creates a new situation of independence

  In December 2009, BAIC acquired SAAB's core intellectual property rights for 200 million US dollars, including not only three vehicle platforms, two series turbocharged engines and two transmissions, but also SAAB's most important intellectual property know- How. By digesting and absorbing SAAB technology, BAIC has created the “M-trix” platform for high-end cars. As we all know, today's automotive market competition is the embodiment of the overall system's comprehensive competitiveness, and advanced development platforms and systems are the basis for independent innovation. As the first platform of its own brand that truly has European luxury car technology, the advent of the "M-trix" platform signifies that the independent brand has begun to break through the development bottleneck and gained a world-class R & D and manufacturing system for high-end models. A complete set of value standards and evaluation systems have been established in many aspects such as parts matching and aftermarket services, which will become an important cornerstone for China's auto industry to achieve a leap from strength to strength.

 
In addition, BAIC Group and Daimler last year completed the industry-remarkable "Bai Daihe" strategic cooperation. According to the cooperation agreement, BAIC acquired part of the Mercedes-Benz platform technology transferred by Daimler. In the future, BAIC will develop higher-level independent brand products based on this. It can be said that, relying on the technical support of Daimler and SAAB, and relying on the strong strength of BAIC Group, BAIC will gradually establish a sustainable independent innovation system and explore new paths for the development of Chinese independent brands.
 
Tighten the fire and slowly unveil the pot to build an independent good car
 
Xu Heyi, the head of BAIC Group, emphasized that building an independent brand should not rush to achieve success, but "tighten the fire and slowly unveil the pot." "In product development and innovation, we must speed up the pace, increase efforts, and fast. However, before every product is truly on the market, it is necessary to ensure that the quality standards are fully met. "The creation of the Shenbao brand is a perfect interpretation of this concept.
 
After three years of intensive research and development, in May 2013, the first model of the Shenbao D70, the Shenbao D70, was officially launched, which not only inherited the performance genes of SAAB's "Man-car integration, flying on the ground", but also fully integrated the international cutting-edge car manufacturing Trends and the individual needs of the Chinese market. In terms of power, the Shenbao D70 accelerates from 2.3T to 100km in 8.2 seconds, at the same level as the BMW 3 Series and Audi A4. In terms of control, the Shenbao D70 is derived from the SAAB 9-5 platform, with lightweight chassis and rear steering. Advanced technology; Shenbao D70 has a 47mm longer wheelbase to 2755mm compared to the original SAAB 9-5, and is equipped with American BOSE 11 + 1 theater audio, seat ventilation / heating, AQS air quality control system and other comfortable configurations.
 
With strong performance, extreme control, and rich configuration, the Shenbao D70 became a hit after it was launched. Its monthly sales exceeded 1,000 units. In 2013, the sales volume exceeded 10,000 units. It quickly established itself in the mid-to-high-end auto market and successfully broke through. The ceiling of the price of 150,000 yuan of the independent brand was removed, and the hat of "autonomous no good car" was taken off, and the crown of "European performance king" was put on.
 
Relying on the successful exploration of the Shenbao D70, the second model of the Shenbao brand, the Nordic Control, the Shenbao D50 was officially launched at the 2014 Beijing Auto Show. Subsequent models such as the Shenbao D70 Aero version and the Shenbao D60 are also ready to go. The increasingly powerful Shenbao family has established a performance group in the Chinese automotive market, leading Chinese automobile consumption from the personalized era of "taking the car by appearance" to the "performance era" that focuses on the car itself.
 
In terms of the development of independent brands, there are many radicals in the industry who are trying to overtake the corners. As an independent brand, BAIC is down-to-earth and has its own set of "slow philosophy" with product quality as its core requirement. At the same time, under the development idea of ​​building an international independent brand, BAIC bypassed the detours in the development of independent brands in the past, stood high on the shoulders of giants, and explored a path of independent innovation and integrated innovation, leading The development of high-end China's auto industry.
 
According to BAIC ’s plan, during the “Twelfth Five-Year Plan” period, BAIC ’s total vehicle sales will reach 3.6 million, of which its own brand sales account for more than 45%. It is foreseeable that BAIC ’s independent brand, led by Shenbao, will go hand in hand with BAIC ’s joint venture brands to jointly promote BAIC ’s global marketing and become a respectable international automotive brand.

Scan the QR code to read on your phone

Contact Us

Chengdu Changdi Sensing Technology Co., Ltd. — automotive sensor expert

Tel:+86-28-88431370

Address:No. 8 South Aerospace Road, Longquanyi District, Chengdu, Sichuan Province

Quick Navigation

Leave message

Username used for comment:
客户留言
Description:
验证码

Chengdu Changdi Sensing Technology Co., Ltd. All rights reserved  蜀ICP备19033596号-1   300.cn chengdu